Hyderabad: Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has joined forces with Forests by Heartfulness and other partners to take forward 25 lakh tree plantations. The HCCB initiative will cover several states in India and will help create a carbon sink of approximately 1500 tonnes of CO2 emissions over the next 3-5 years. HCCB and Heartfulness announced their partnership at the World Headquarters of Heartfulness Kanha, Village, Hyderabad.
In the first part of Telangana earlier this year 7,500 trees were planted in ‘Bruhat Pattana Prakruti Vanam’, Ameenpur municipality in an area of 5 hectares and another 7,500 trees were included in the plantation avenue. Hundreds of volunteers, HCCB workers, women self-help groups, community elders, villagers, pollution control committees and forest department officials have joined since then. At least 1 lakh trees will be planted in Telangana by the end of this fiscal year.
Speaking about HCCB’s target of 25 thousand plantations, Neil Comerford, Executive Director Commercial & Sales, Hindustan Coca-Cola Beverages said, “As we complete 25 years of our inception, we understand the importance of going above and beyond to ensure this. our sustainability strategy remains current, coordinated and aligned for maximum effectiveness. The establishment of green belts is critical to the ecological balance of the states in which we operate. This initiative is not only a tree-planting exercise, but also a troika of carbon sink, community well-being and ecological benefit. The initiative is our It goes beyond the idea of maintaining a social license and is a step towards ESG+ which is increasing our sustainability efforts. On behalf of the HCCB, I would like to thank all the authorities who have supported this initiative.”
Speaking about the association of Heartfulness and HCCB, Mr. Kamlesh Patel, (aka Daaji), President and Guide of Heartfulness said, “It is a great event that Hindustan Coca-Cola Beverages is here along with Forests by Heartfulness for their mega plantation drive. marks a milestone in a corporate partnership with Forests by Heartfulness for a noble cause.There is a growing awareness of the importance of filling the green cover and growing more plants and trees.Forests by Heartfulness strives to save and propagate indigenous plant species that are at risk of extinction. is because they are the treasures of our future generations. Children can tell how important plants are. As responsible people, we must be their role models by doing something in this direction and protecting mother nature. We are still taking steps, but we are on the right track. With more hands, cover we can restore the green and protect mother nature We encourage you to give one, something full of life and one that sees a difference.”