Sakshi Media Group Honours Veteran Actress and Producer Chittajallu Krishnaveni with Lifetime Achievement Award

Chittajallu Krishnaveni, a popular yesteryear actor, entered the show at a time when the patriarchal society prevented girls and women from participating in the public sphere. At the age of ten, he entered the Telugu film industry as a child actor.

Krishnaveni made her debut as a child artist in India’s first children’s film, ‘Sati Anasuya – Dhruvavijayam’ (1936), in which she played the role of Anasuya. The child artist soon became an actor and singer, captivating audiences with his melodious singing.

She married the director-producer and landlord of Shobhanachala Studios Mirzapuram. Krishnaveni became a producer and eventually became the head of the studio. Since his debut in 1935, the veteran actor has come a long way in the last 86 years. The actor and singer has a multifaceted nature. Films like ‘Sati Anasuya, Tukaram, Kacha Devayani, Bhoja – Kalidasa, Jeevanjyothi, Daksha Yajna, Bheeshma, Dharmangada, Madalasa, Gollabhama, Srilakshmamma, Manadesam, Palleturi Pilla’ gave him name and fame in the world of cinema.

Annamayya Keerthana’s song ‘Jo Achyutananda Jojo Mukunda’ rendered in Krishnaveni’s voice was the first on the Telugu screen. The song is also a tribute to all female playback singers in the Telugu film industry. Before India’s independence, Krishnaveni sang the song ‘Bhupathi Champithin’ from the film ‘Gollabhama’.

In the early days of India’s independence, ‘Manadesam’ was released. This movie was a Telugu movie made in the backdrop of freedom struggle. The film was directed by LV Prasad. Krishnaveni not only produced and acted in ‘Manadesam’ but also introduced NTR to Telugu audiences. He also gets credit for introducing Ghantasala as a music director and motivating him in several films. Later, the world of Telugu cinema saw Ramesh Naidu as the music director and popular singer P Leela as the female playback singer, thanks to Krishnaveni’s efforts. He was also instrumental in getting his only daughter NR Anuradha into film production.

He roped in another star actor Krishnaveni Akkineni Nageswar Rao (ANR) for ‘Keelugurram’, which was made under the banner of Shobhanachala Studios. He also produced several Telugu films. Krishnaveni produced ‘Bhakta Kumbhara’ in Kannada with Kannada superstar Rajkumar. The hit Telugu film “Yamagola” was later remade in Tamil as Yamanukku Yaman (1980), which saw Tamil superstar Sivaji Ganesan in a double role.

In recognition of Krishnaveni’s remarkable contribution to the Southern film industry, the then YS Rajasekhar Reddy-led Undivided Andhra Pradesh government awarded him the prestigious Raghupathi Venkaiah Award. As part of the 75th Azadi Ka Amrit Mahotsav celebrations, Sakshi Media Group is proud to present the 98-year-old versatile actor and producer Krishnaveni with the Lifetime Achievement Award.

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