Wipro forays into food, spices; acquires Nirapara brand of Kerala

New Delhi: With the acquisition of Nirapara, a top selling traditional food brand from Kerala, Wipro Consumer Care has announced its debut in the packaged food and spices market.

The Kalady-based KKR Group and owner of the Nirapara brand has entered into a definitive agreement with the corporation, but the dollar amount of the deal has not been disclosed.

This is the Wipro arm’s second brand acquisition after ‘Chandrika’ in Kerala.

The long-term rental rights for Ayurvedic soap ‘Chandrika’ for use in India and SAARC countries was acquired by Wipro in 2013 after the company announced that it had entered into a formal agreement with Kerala-based SV Products.

Launched in 1976, Nirapara is known for its mixed spices. The brand produces a wide range of spice mixes, and rice powder used to make ‘appam’, ‘idiyappam’ etc.

Currently, Kerala accounts for 63 percent of Nirapara’s business, the rest of India accounts for 8 percent and the remaining 29 percent comes from international markets, mainly Gulf Cooperation Council (GCC) nations.

According to Pinarayi Vijayan, Kerala is redefining design politics

India’s growth likely to slow in 2023-24: JP Morgan report

Ministry of Finance: Tariff walls for exports undergoing the green transition

Leave a Comment